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Pop Ups Rising: The driving forces behind short-term retail activations
June 6 @ 11:00 am - 12:00 pm
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Join our Real Estate Committee for a discussion with some of the area’s top experts on the pop-up retail landscape. Our panelists will explore why pop-up shops are moving into the mainstream, what role they play in the retail life cycle and how developers, municipalities and businesses can all benefit from this evolution.
Our Panelists:
Mike Kelleher, VP Specialty Leasing, Federal Realty
Beth Reynolds, Economic Development Director, Town of Ashland
Allison Yee, Founder + CEO, UpNext
Moderated by: John Rufo, Principal, Form + Place
Free for members, $15 for nonmembers
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Photo by Charisse Kenion on Unsplash
