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Pop Ups Rising: The driving forces behind short-term retail activations
June 6, 2021 @ 11:00 am - 12:00 pm
Join our Real Estate Committee for a discussion with some of the area’s top experts on the pop-up retail landscape. Our panelists will explore why pop-up shops are moving into the mainstream, what role they play in the retail life cycle and how developers, municipalities and businesses can all benefit from this evolution.
Mike Kelleher, VP Specialty Leasing, Federal Realty
Beth Reynolds, Economic Development Director, Town of Ashland
Allison Yee, Founder + CEO, UpNext
Moderated by: John Rufo, Principal, Form + Place
Free for members, $15 for nonmembers