Loading Events

« All Events

  • This event has passed.

Pop Ups Rising: The driving forces behind short-term retail activations

June 6, 2021 @ 11:00 am - 12:00 pm

Join our Real Estate Committee for a discussion with some of the area’s top experts on the pop-up retail landscape. Our panelists will explore why pop-up shops are moving into the mainstream, what role they play in the retail life cycle and how developers, municipalities and businesses can all benefit from this evolution.
Our Panelists:
Mike Kelleher, VP Specialty Leasing, Federal Realty
Beth Reynolds, Economic Development Director, Town of Ashland
Allison Yee, Founder + CEO, UpNext
Moderated by: John Rufo, Principal, Form + Place
Free for members, $15 for nonmembers


Newton, MA United States + Google Map
877-870-HOPE (4673)
View Venue Website